AREIC, part of the AlMutlaq Group, needed to modernize its corporate identity while aligning with the family business's overarching strategy. As a closed joint-stock company with no external investors, the focus was on separating the family name from consumer-facing and business-facing entities to ensure long-term clarity, safety, and alignment with contemporary branding practices. The goal was to create a distinct yet cohesive identity that upheld the group's values while emphasizing AREIC's professional independence within the real estate sector. Our agency undertook the task of developing a rebranding strategy and brand architecture to guide AREIC’s evolution.
- Strategy
- Branding
- Rebranding
The rebranding strategy delivered tangible benefits, such as AREIC successfully established a distinct identity, separate from Almutlaq Group, allowing for a sharper and more focused presence in the real estate market. Additionally, stakeholder feedback highlighted a strong sense of alignment with AREIC’s renewed vision and strategic direction, as well as enhancing AREIC’s image as a credible and forward-thinking player in the real estate investment sector.
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