As Pret A Manger entered the Saudi market, they sought a localized visual identity that resonated with the audience. For their first photoshoot in Riyadh, we crafted a creative direction that blended Pret’s global identity with cultural authenticity. The imagery reflected local heritage while maintaining the brand’s fresh, inviting aesthetic, ensuring a strong and relevant market introduction
- Photography
Successfully launched Pret’s first localized photoshoot, setting a solid foundation for their presence in Saudi Arabia. Helped position Pret as a fresh, premium choice in the growing Saudi F&B market.
