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  • Altakhasusi, Tafaseel Center
    Riyadh, Saudi arabia

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VCP

Redefining Cultural Narratives


Challenge and approach:

From a master ’ s dissertation a comprehensive platform was born to delve into the cultural policy, creative scene, and social evolution of Saudi Arabia, but needed a matching brand identity, & digital presence, for a more global reach . Our agency led the rebranding, social media strategy, and media buying , ensuring VCP ’ s positioning as a thought provoking brand. The process included refining the logo, updating brand elements, s ocial media lift with structuring content, and implementing targeted ad campaigns to enhance visibility and engagement.

Scope of Work:

- Rebranding

- Social Media Marketing Strategy

- Media Buying

- Community Management


Result:

Created a refined and professional brand identity for VCP, established a structured social media presence to strengthen audien ce engagement, and expanded global reach through media buying, significantly increasing awareness.

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