First Mills, originally a public company under the Saudi government, underwent privatization and needed a complete rebranding to reposition itself as a private entity. The transition required a clear and cohesive approach to branding that catered to diverse audiences, including institutional investors and consumers. Additionally, the company faced challenges wit h its brand architecture, as it managed two distinct divisions: animal feed and flour production. The goal was to create a structure that differentiated the holding company, First Mills, from its consumer - facing product lines. Our agency partnered with First Mills to redefine its brand and position it for l ong - term success
- Brand Strategy and architecture
- Naming
- Branding
- Brand Guidelines
- Packaging design
The rebranding successfully repositioned First Mills as a private company and strengthened its market presence; The new brand architecture clarified the relationship between the holding company and its product lines, enhancing recognition and credibility across target audiences, in addition to the rebranding supporting First Mills’ transition, reinforcing its reputation as a professional and reliable private entity in the Saudi market.
